In the MSM the received wisdom is:
David Cameron is the only man who can reach out to swing voters. David Davis is a right-winger, core vote kind of guy. Cameron can inspire, Davis cannot.
Events are interpreted in light of this story, which is very frustrating for those of us who are trying to make a serious decision here. We are, rightly, annoyed with this sort of thing.
But the blogosphere has it’s own story:
Cameron has no policies, he never actually says anything. Davis has substance, he has actual policies, but he’ll never win because the media won’t let him. People are only voting for Cameron because they think other voters will like him.
Well, let’s turn the substance-o-meter towards the campaign leaflets (Cameron, Davis) that were sent out with the ballots. Remember that vaguely worded concepts such as
- “In place of Gordon Brown’s spending agenda, we need a dynamic growth agenda, ensuring that we generate the wealth to raise living standards and fund public services in the future.” (Davis) or,
- “Promote greater national cohesion - for example through a national school leaver programme.” (Cameron)
don’t count because (1) doesn’t contain any specific policies, and (2) is just an idea, with no detail as to how it will be accomplished. No matter how correct (1) is or interesting an idea (2) is, they do not count.
Of course, under such a ruthless substance-hunt, most of both the candidate leaflets boils out. This is to be expected. What remains:
Cameron. Specific policies:
- Keeping Special Schools open
- The right for any provider to supply health care
- Ending gold-plating of EU regulations
- Locally elected police commissioners
- Abolishing regional government
Davis. Specific policies:
- ?
5 specific policies versus 0. So I guess that’s a win for Cameron then?